Well if you haven’t heard Kolavari Di yet, either you are living in stone age, or are lucky like Casanova, or amazingly both. Unfortunately, I am not both and have to endure it on a daily basis.
Well as it is abundantly clear that I don’t like this this song but then why a post for this? After all it is not as terrible as RGV’s AAG which I endured twice or Ajay Jadeja starrer Khel which I came alive out of. Mark my words, don’t like and not dislike.
There are three reasons why don’t like it.
1. Tollywood, Kollywood has a lot more melody to offer than this. Trust me listen to songs of Mungare male or any other movie the love songs are truly sweet. I may not understand them but then I like them.
2. The thing I don’t like is propagation of collective stupidity. After it started with large number of views on youtube and who knows it could be few engineers sitting in college making fun of whatever meaning they could make out of it. Cyber systems were built to promote collective intelligence and consciousness. Of late they showed glimpses of this potential in the Arab Spring in middle east, and Anti Corruption movement in India. But then this video accentuates that things now can become rage very quickly and implicitly fade very fast.
3. There were other songs too that saw a very large number of hits over a sustained period like yaar anmulle, but then they didn’t became a rage or “flash hit”
All said and done I have gotten used to kolaveri di and not to mention can watch the video forever, just for Shruti Hasan. She’s the most charming !!
